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Kathryn Sedlak
kathrynsedlak@gmail.com
201.419.9262

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Crown & Comb
Mustache & Beard Competition

Branding & Publication

Every whisker tells a story, 
& every beard earns its crown.



Overview

MoreScopeCrown & Comb is where facial hair gets the recognition it has long been growing toward. The grand competition celebrating distinguished whiskers, fine grooming, and the men bold enough to wear both proudly. Because a great beard is more than hair. It’s a statement, a signature, and, occasionally, a work of art. And what would a gentleman’s guide be without a full compendium? Along with the Crown & Comb comes Whisker & Bone, the definitive field guide to all things facial hair. From the history of the greats to the finer points of proper whisker maintenance, it has everything a gentleman needs to keep his chin in good company.
The Why
Facial hair competitions often feel niche or dated, lacking a cohesive identity that celebrates the artistry, dedication, and personality behind the competitors. Without a strong brand presence, the craftsmanship and creativity of participants can be overlooked, making the event feel more like a novelty than a celebrated tradition.
The Idea
A distinguished competition brand that elevates facial hair grooming into an art form. Crown & Comb positions the event as a prestigious yet spirited celebration of whiskers, honoring both historical grooming traditions and bold, imaginative personal style.
The How
 + Packaging Design
+ Art Direction
+ Audience Research
+ Copywriting
+ Brand Strategy
+ Creative Strategy
+ Advertising
+ Illustration





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A thoughtful designer 
with a lotta personality.



© Kathryn Sedlak 2026
Last Updated 2026